Branding Program
Jay Buhl has developed a set of images which have been approved by the Board - all in an effort to make a consistent brand for FBYC. The entire effort is described at This PDF file.
Program Goals
- To establish a unified look for FBYC, for our members, the sailing community, and perspective members.
- To provide consistant marketing tools for various functions of the club that they can use to drive participation.
- To continue with the modernization of FBYC. Fishing Bay Yacht Club has a strong brand and heritage which should be coveted. We have an opportunity to slightly advance our brand and bring some consistency to the use of our logos. Why is this important? The goal is to strengthen the clubï¿?s connectivity, loyalty, affinity, credibility and presence among our members, and, to target non members. We want to motivate members to be proud of our club and non members to pause, and consider being part of our club. We want to bring consistency to how the club looks and feels to our members and to the outside world both today and into the future. Yacht Club branding has become an important topic in the sailing and Yacht Club communities and has made it as agenda item for the upcoming US Sailing Yacht Club Summit.
Typeface - Book Antigua Bold
Colors
Light Blue - Pantone 293C- C-100% M -68% Y -0% K-2% web: #005ba8
Dark Blue Pantone 282 C- C-100% M -82% Y -10% K-64% web: #001648
Red Pantone 1795 C - C-0% M -96% Y -90% K-2% web: #e82c2e
Gold 130C - C-0% M -30% Y -100% K-0% web: #fdb913
